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Partners with celebrity makeup artist Mario Dedivanoic.
March 2, 2017
By: Christine Esposito
Editor-in-Chief
Colgate has expanded the Colgate Optic White portfolio with new Radiant Toothpaste by Colgate Optic White, and has partnered with makeup artist Mario Dedivanovic to promote the launch. “The launch of Radiant Toothpaste by Colgate Optic White represents our continued growth as a premium oral care beauty brand to help women achieve a radiant white smile,” said Bill Van de Graaf, vice president and general manager, North America oral care marketing at Colgate-Palmolive. “We are excited to part...
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